Natalija Rushidi the label
Shop 1 80 Enmore Rd
Newtown NSW 2024


Natalija Rushidi is an independent designer based in Sydney, Australia who creates small collections that are handmade, beautifully constructed, and always a little bit unexpected. Born in Serbia, she came to Australia at the age of 23 and has since become a noticeable  figure in the local fashion scene. Natalija's multicultural background have had an influence on her design aesthetic, which is known for being unique and eclectic.

In addition to her distinctive style, Natalija is committed to creating fashion in a sustainable and ethical way. She values quality over quantity and prioritizes the well-being of workers and the environment. By choosing to make her collections in this manner, she is making a positive impact on the fashion industry and setting an example for others to follow.

Our concept store opening hours:


Wednesday 10-6


Friday 10-6

Saturday 10-6

Sunday and Monday - appointments only