Natalija Rushidi & Ambo Ars concept store at shop 1 80 Enmore Road Newtown

In early March 2022, Natalija Rushidi and Ambo Ars joined forces to open their first concept store on Enmore Road in Newtown, bringing together fashion, art, and hair in one creative space.

The idea behind the store was simple yet powerful: to create a place where different forms of self-expression could coexist and inspire one another. By combining fashion design, artistic presentation, and hair styling under one roof, the concept store offers visitors a unique and immersive experience rather than a traditional retail environment.

The collaboration reflects a shared belief that personal style is not limited to clothing alone. Fashion, hair, and art all shape how people express themselves. By bringing these elements together, the space invites customers to explore new ideas, experiment with their identity, and engage with creativity in a more holistic way.

For Natalija Rushidi, whose design philosophy centres on clothing as a form of personal expression, the concept store also creates a more direct relationship with clients. Rather than simply purchasing a garment, visitors become part of the creative dialogue - discovering pieces, ideas, and styles that resonate with their individuality.

Located on Enmore Road, the store sits in the heart of Newtown, one of Sydney’s most vibrant and culturally diverse neighbourhoods. Known for its strong artistic community and independent spirit, Newtown provides the perfect backdrop for a space dedicated to creativity and experimentation.

More than just a shop, the concept store represents a meeting point for art, fashion, and personal transformation - a place where creativity is not only displayed but lived.