Inside Made in Newtown: Fashion, Art and Hair in One Space

Made in Newtown is not a typical store. It sits somewhere between a fashion studio, an art space and a working salon, all in the middle of Newtown, Sydney. The idea was never to create just another boutique, but a place where things are made, worn and experienced at the same time.

The space is led by independent fashion designer Natalija Rushidi and artist Zelko Nedic. Together, the environment reflects both disciplines, where fashion and art are not separate, but constantly in conversation.

Natalija’s collections are designed and developed in small runs, often made by hand and always considered. The clothing is not about trends, it’s about shape, movement and the person wearing it. Pieces are created to be lived in, not just looked at.

What makes this space different is that nothing is separated. While garments sit on the rack, art lines the walls and the hair salon operates as part of the same environment. Clients come in for a haircut and end up discovering a collection. Others walk in for fashion and stay for the atmosphere. It moves naturally, without forcing categories.

Zelko’s presence shapes the visual identity of the space. His work brings a raw, immediate energy that shifts the feeling of the store, making it more than retail. It becomes something closer to a living studio.

Newtown has always been a place for independent thinking, and this space reflects that. It attracts people who are looking for something more personal, whether that’s a garment, a conversation or simply a different way of experiencing fashion. It’s not about volume or fast turnover, but about connection.

As a concept store in Newtown, Sydney, Made in Newtown brings together fashion, art and hair in a way that feels honest and direct. It’s an extension of how the work is created, not just how it is sold. Everything here comes back to the same idea: that fashion is an expression of self, and it should feel like it belongs to the person wearing it.